When Paul Fireman first looked at Rockport as a potential acquisition back in the mid-1980s, he had more than an inkling it would be the beginning of an important strategic relationship. The potential synergy between the two powerhouse brands was enormous, as each offered consumers footwear that deftly mixed performance and comfort.
In 1985, when the growing comfort casual brand posted revenues that hit a record $96 million, Rockport found itself unable to meet the increasing demand for its signature walking christian louboutin sale. Fireman felt the timing was right and the Reebok Chairman and CEO stepped in with an offer to put its financial muscle behind the growing brand.
"Although Reebok has enjoyed phenomenal success, we felt we wanted to be in the christian louboutin sale business," said Fireman in a 2001 interview with Footwear News. "Reebok is, for the most part, about athletics and fitness, while Rockport is more of a true christian louboutin sale company. Both of the brands work well with with one another and don’t really conflict."
It was a sentiment that Rockport President Rick Paterno would repeat in another 2001 interview with FN. ",discount Christian Louboutin Sandals;Rockport was growing at the time, and it was a unique hybrid company," he explained. ",Christian Louboutin;It was sort of the first shoe company that mixed athletic technology with ground christian louboutin shoes, and I think Fireman saw that as a strength and a perfect tie-in with an athletic company. He got on it early and it was a very smart acquisition." Despite the Reebok infusion, however, Rockport has continued to chart its own course. "We’re a wholly owned subsidiary of Reebok, but we’re not in any way run or influenced by Reebok," Paterno said. ",Jeweled Shoes, Tiaras on Inventory of Seized Belon;But we have this vast company of resources to draw from in terms of technologies and some development ideas. With Reebok, we have the distribution network that’s allowed us to get up and running globally much faster than any other brand could."
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